From our unique terroirs to our family values and heritage, Rémy Martin’s rich story dates back almost three centuries. And as our products and brand grow finer with age, so too should our vision. Today, we continue to tell our story from a fresh and exciting new perspective.

As the latest expression of our forward-focused mindset, we’ve teamed up with American artist Matt W. Moore to introduce the next visual chapter. Going beyond just packaging design, Matt has created a new graphical language for our entire VSOP universe.

Let’s write this new chapter together…

Since our early beginnings, we’ve always sought to reveal and nurture outstanding talents. This desire is embedded in our DNA. From artists and winegrowers to the cellar masters who craft our cognacs, talented people reflect the multitude of diverse skills behind our brand.

In fact, such is the embodiment of our emblem, the mythological centaur, which excelled as a teacher, hunter, philosopher and herbalist. This multi-talented mindset was encapsulated in our “One Life / Live Them” campaign, launched in 2015, which celebrated the “slash” way of life.

In this spirit of revealing talents, in 2016 we invited kinetic artist Vincent Leroy to conceive Limited Editions. Kinetic art is interactive, seeking to engage the audience though movement and multiplicity.

This art of motion creates an experience that is both emotional and physical.

By breaking free from the constraints of a static canvas, kinetic art allows us to push back boundaries and explore dynamic new dimensions of life.

Nicknamed MWM for short, Matt W. Moore became world-famous for a digital-abstract style he calls Vectorfunk.

Through this unique form of kinetic art, he creates an expressive visual language that explores colorful geometric patterns and semiotics.

Matt’s work is regularly exhibited across a vast array of venues and media, from walls and sculptures to playground blacktops. And he has collaborated with a broad variety of brands.

But Matt W. Moore is more than an artist. The diligent millennial is also a graphic designer, a streetball enthusiast and, having enjoyed a considerable amount of time in France over the past decade, an unrepentant Francophile.

His multifaceted passion for art and life makes him a perfect partner to tell the VSOP story with us.

Matt’s visual narrative brings powerful new energy to our brand, reaching out to a wider audience and building intrigue around our VSOP universe.

On his visit to Cognac, Matt was taken away by the region’s unspoiled beauty of lush landscapes and natural treasures. This majestic backdrop served as inspiration for his creative vision.

While staying true to the spirit of Rémy Martin’s traditional codes, Matt found clever new ways to interpret them visually. Although the prominent colors needed to respect the classic VSOP red, maroon, black and gold, Matt fluidly integrated the rest of the spectrum to support a perfect balance.

“I am very pleased with the hints of gold and spot varnish areas on the gift box,” Matt continues. “We decided to use reflective metallic gold in areas that were originally bright yellow, the result being even more powerful and captivating.”

Our most popular spirit of all, Rémy Martin VSOP is a versatile blend that appeals to a very diverse range of consumers, and it has been the world’s favorite VSOP Fine Champagne for almost a century.

Composed of eaux-de-vie exclusively from the highest-quality vineyards of Cognac, this iconic appellation embodies the perfect harmony of powerful and elegant aromas and offers excellent aging potential.